Our Process

Consultation & Briefing

Whether you approach us with a loose objective or a fully developed storyboard, this initial phase is where we get to know you. It’s where we learn more about your business history, your vision and long-term goals to position yourself as number one in your sales market.

Includes:
Creative workshops, Creative consultancy Research, Creative audit, Competitors analysis and Production consultancy.

Results:
You will receive a written proposal in which we will summarize the objective and scope of the project, and outline our proposal according to your budget and/or a cost and schedule estimate.

Concept Development

We will lay out an approach to paint a more vivid picture of what the end result could look like. They provide everyone involved with the right tools to share and discuss their vision and expectations of the project to help us develop a well thought out concept.

Includes:
Creative direction, Storytelling and script writing, Storyboarding, Look & Feel development through mood boards and style frames, Character design and illustration, Mood film editing, Music research and sketches.

Results:
After narrowing down and adjusting the options on how to bring your message to life, our concept paper reaches the point where everybody can get behind it and you as a client are comfortable to commission the production.

Pre Production

Now all wheels are set in motion. We organize, order, scout and craft everything needed to create the images and films we all envisioned. Every important aspect of the production is defined in the pre-production booklet.

Includes:
Organization of the shoot, Casting supervision, Location finding, Special effect tests, Director’s interpretations Animatics, Art direction, Set design and set building Model making

Results:
Before the production starts, all parties involved come together for the pre-production meeting. Here you get the chance to review the contents of the booklet, choose from presented options and raise last minute requests within reason, while we take you through our road map for the whole production.

Production

Now we shoot live action, in our studio or on location. Our Empire Pictures team takes care about all the shots and elements that are best created digitally and our audio specialists produce a bespoke soundtrack.
Includes: Visual Services, A 15,000 ft2 studio for film and photography In-house directors and DoPs, VFX supervision, Camera equipments, High speed and special effects, SPIKETM high speed motion control Photorealistic CGI and animation pipeline Character animation, Editing, Audio Services, Music composition Recording studio Voice recording Sound effects, Sound design, Mixing and mastering

Results:
After the shoot we select the best material and provide it for your revision in the form of rough compositions in case of still images or as a first draft edit of a film. We meet in an offline session to discuss and tweak this edit together with you, until we end up with a version that you are happy to approve. This offlineedit is still a rough diamond that will be polished in post-production.

Post Production

All of our post-production services aim to enhance the impact of your message. We elevate the quality of the captured footage and fuse it with digitally crafted elements to create one-captivating result.

Includes:
Color grading, Compositing, Retouching, Visual effects, Photorealistic CG elements and extensions, End tags and packshots, Title design and Motion graphics

Results:
After a couple of iterations, where we incorporate your feedback, we present you with the final moving and still images. You sign off on the masterfiles and we start adapting them for broadcast, print, stream, post or screening.

Adaptations

Every asset, footage and piece of knowledge that we’ve developed during the production is prepared for further application. Watch our production synergies unfold as we roll out consistent content for all of your communication channels and purposes.

Includes:
Product images and feature visualization for e-commerce platforms and packaging Collateral for print and webSecond screen contentBehind the scenes content and production stories for PR and social media channels Cut downs and variationsLanguage adaptationsSelf-hosted data workflowSecure storage of your projects data

Results:
You’ll receive ready to use content, tailored to each platform and touchpoint that you plan to target. For future use all project data is securely stored and archived. With Empire Pictures you have a partner that takes care of a project, even after its completion.

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